Fireman Sam will appear at fourteen Toys “R” Us stores across the country running from Saturday 5th June through until Saturday 31st July. Fireman Sam will be accompanied by the local fire brigades in relevant towns. He will be sharing tips with youngsters and their parents in order to raise awareness of the importance of safety for all.

As well as a ‘Safety First with Fireman Sam’ booklet being distributed, there will be plenty of fun activities, free gifts and a competition to enter, great toys available for purchase from Character Options, as well as the opportunity for young fans to get photos taken with their Pontypandy hero and local fire engine.

Further information about the tour can be found at www.firemansamonline.com with an additional chance to win a fantastic Fireman Sam prize pack available on http://www.toysrus.co.uk/firemansam from 31st May 2010.

Fireman Sam is reported to be the No. 3 pre-school boys brand in the UK. This year a fantastic new range of toys launched, by master toy licensee Character Options, with more exciting products due for release in the summer. Fireman Sam’s popular TV series is broadcast in 130 territories, in 25 languages, around the globe.

FIREMAN SAM TOUR DATES

Fireman Sam will be at the following Toys “R” Us stores on the dates and times shown

Coventry Saturday 05-Jun-10 11am – 4pm
Old Kent Road Sunday 06-Jun-10 11am – 4pm
Southampton Saturday 12-Jun-10 10am – 4pm
Swindon Sunday 13-Jun-10 11am – 4pm
Peterborough Saturday 19-Jun-10 11am – 4pm
Derby Sunday 20-Jun-10 11am – 4pm
Brent Cross Saturday 26-Jun-10 10am – 4pm
Ipswich Sunday 27-Jun-10 11am – 4pm
Teesside Saturday 03-Jul-10 10am – 4pm
Oldbury Saturday 10-Jul-10 11am – 4pm
Bristol Cribbs Causeway Saturday 17-Jul-10 11am – 4pm
Plymouth Sunday 18-Jul-10 11am – 4pm
Croydon Sunday 25-Jul-10 11am – 4pm
Hayes Saturday 31-Jul-10 10am – 4pm

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By age 14, a child has started to forge a group identity and is now concerned with how they look to others, versus how they really feel about themselves.  They will also start to enter into their own subculture of teenage life, which will become easily noticeable by their dressing style, music, bedroom décor, hairstyle, and the friends they choose to associate with.

Despite these changes, the good news is most of the time a 14 year old will still say that when it comes to advice they count on both their friends and parents looking for guidelines and criteria as they start to pass through the many rites of aging.  For parents, accomplishments in terms of school, camps, family, and religion should be augmented and celebrated with dinners, parties, and by paying special attention to when banquets and award dinners are.

Another task that a parent has to deal with once their child turns 14 is learning to listen and value their child’s opinion.  This does not mean that you should let a child rule their life, but it does mean sitting down and honestly and calmly talking with them even if they give off the air that you are the last person they want to see.

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The studies show that music instruction helps the child develop emotional and intellectual skills, facilitates their learning, and strengthens them in other academic areas (for instance, math and reading). There’s even evidence that it can boost a child’s IQ.

Other studies have reached similar conclusions.  A University of Wisconsin study, for instance, showed that three and four year olds who were given piano lessons for six months performed about 34% better on IQ tests than children who did not receive the lessons.

According to child development experts, when children are about three, they start taking an interest in various musical activities.  That makes this a perfect time for teachers and parents to start mixing music with fun activities that require the child to move—activities such as dancing, jumping, clapping and waving.  Likewise, sing-along games work well for initiating movement in the children and bringing them together for group activities.

Four and five year old kids have become more consistent in music-making and also have begun to understand the song lyrics better.  At this age, children are more ready to sit still for short performances or to listen to musical recordings.  It’s suggested that parents complement the education they’re receiving at school with teaching music that gives valuable lessons.  Good activities for the 4s and 5s will include lessons in writing lyrics, music appreciation playing instruments, and creating their own melodies.

At age’s six to 10, children are able to start learning about musical structure.  Teachers and parents can use repetition, rhymes and experimenting with sounds to help with reading and speech development.  These years are the right time to each children how to play an easy musical instrument (such as the recorder) or for exposing them to choral groups.

While few things are unanimous, educators and child development experts overwhelmingly agree now:  Getting kids engaged in music is good for their academic growth.  Don’t resist this fact, but rather, encourage their musical growth, and see them grow in other way.

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