Booming adventure kit business – The brainchild of a mother of three

BattleBox - Kids Camping OutA mother of three has created a series of adventure kits – – which are inspiring children to get outside and create their own games. Emma de Vere Hunt, 43, is a champion of providing children with a “proper childhood”, giving them the chance to develop lifeskills such as teamwork and lateral thinking.

Emma says: “I have nothing against consoles or TV but children do need to learn that real life can be a much more interesting place to be. When my son, Edward, was about six he had outgrown the traditional wooden train sets and available toys seemed limited to television spin-offs or computer games. He loves being outdoors so I created a kit with clothes, equipment and tools – everything he needed to have an adventure.  Edward is an energetic boy and I wanted to provide my son with a proper childhood, encouraging him to use his imagination, communicate directly with his friends and be stimulated and challenged.”

The first kit was a hit with Edward and friends, and Emma – previously a stranger to commercial enterprise – found herself with a brilliant new business idea which was initially developed on a shoestring with a small barn providing storage for the boxes’ elements.

Word rapidly spread about this small but vibrant cottage industry and the whole family became involved, moving from table sales at the school fair to exhibiting at major retail events in London. Their close involvement means that Emma’s children (Lucy, 17, Alice, 15, and Edward, now 11) and their friends have all gained valuable real life experience in marketing, sales and product development.

The BattleBox Company was set up four years ago as a home-based family business by Emma. From packing boxes in a barn, the business has since attracted investment, and is now receiving orders from as far afield as Hong Kong and South Africa.

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